How to get a mentor for your career?

Well! Are you looking forward to having a mentor who could trace your career path? Often, career aspirants look forward to hiring mentors who could coach them and help them to reach their goals. Coaching and mentoring are two similar activities which helps both, the coach or the mentor as well as the mentee to realize their full potential. But, a million-dollar question is, ‘How to find the right mentor for yourself?’ The only solution to this concern is networking as much as you can. Networking enables you to get in touch with the right people and finding the right mentor for yourself.

Thanks to these so called upcoming coworking spaces which enables you to strike the right note of energy and also synergises your efforts by working with like-minded people.  Co-working offices provide a great opportunity to build network with valuable resources of professionals who could turn out to be the potential contacts. And, you never know when you just end up having the right mentor? Here’s how networking go hand in hand at shared officespaces:

Meeting new professionals

You surely get to meet people who are like minded and are from different laterals and verticals. These people generally are small business owners too who hire shared offices to get the required resources and to get formal business address for their operations. Networking, flexibility, value for money, formal work environment and administrative support is all that comes to your kitty at once.

Sharing the same resources

Small businesses often hire coworking spaces to conduct small meetings, conferences, etc. Often, business owners get to find people from same collaterals and can take their businesses to next level by building up formal associations and making use of them. Similarly, solopreneurs can easily tie up with individuals who could help them grow further and carve their own niche.

Modern Approach

Gone are the days of traditional offices with huge cubicles which would give opportunities to communicate and unwind only near the water coolers. These modern coworking spaces throw immense opportunities to mingle with people around and find out what they are into. Moreover, there are conference rooms and meeting rooms available to discuss any new creative ideas that come with communicating with people around.

Workplace for creators

Coworking places are workplaces for the growing network of global creators. If you have any talent or skill or an idea that you want to bring into force, then coworking spaces can surely be the trusted medium for you. These plug and play offices are availed by creative aspirants who respect their flexibility and talent and want to harness it the right way.

Our community has plenty of people who love to ideate and experiment and most of them are often found working on platforms like co-working spaces. So, why not make the best use of opportunity by exploring like-minded community of people who are interested in matching the synergies of the social spaces.

Source: iKeva

Discuss Digital Marketing with Raghu Seelamsetty

The first question came from Dr. Pranav, Founder at Sugar 365 days “ What are the effective digital marketing strategies in the healthcare space?”

Raghu Seelmasetty (Raghu) answered that – “Search, Social and Content marketing works well. Spend more time on Google and social especially with Facebook. The next question to answer is – ‘How do you get prominence on Google?’ – run adwords however, this is short lived and expensive at times. SEO works well for healthcare companies, especially through content marketing. Build content that is shared and link back into content to perform well on Google. Make your website a living organism using content. Your goal should be to get people naturally onto your website. With a pun intended, Raghu also mentioned that, “the best page to hire a dead body is the second page of Google.”

Tip: Outbrain and Taboola are two content tools that you should explore.

Alok, BD Consultant wanted to understand more about the Digital marketing B2B scenario especially if the case is in ERP for transportation industry.

Response to ‘How should we use digital marketing for B2B?’ Define your audience. Start targeting using Linkedin. How to reach out to CEO at Gati? – subscribe to specific people on Linkedin. You need to position yourself as thought leaders by publishing content as much as possible.

Chaitanya from Perceptive Analytics asked, “Content needs content writers and graphic designers. How should we tackle this?” and a question about website, “Full screen backgrounds. Great videos being played – how does it work from a conversion perspective?”

Raghu’s solution for the first question is ‘Outsource content building – Fivrr is one platform to hire content writers. Full screen backgrounds are popular and need to tested to which type of websites they work for. You will only that by testing. For display ad campaigns – Sizmek can be used.’

Leeladhar, Founder at Happy Minds Staffing Solutions was curious to know about his app that notifies about the jobs, create a selfie video and share it with the world. How do we get more action happening to the app?

Here is a step-wise process suggested at the event:

• Run an analysis of your business.
• Analyse at what point the conversion is failing.
• See where your visitors are dropping off.

Gautam from an IT startup wanted to figure out – In e-commerce industry giants spend a lot of money. What are the tools that startups could use?

Raghu says, ” Look at the unique proposition if you are an ecommerce company that can be offered to your target audience even before creating your digital marketing strategy”

Pawan Bhusari, Co-founder Abiogenesis mentioned targets both managers who are non technical with decision makers who are in the technical domain. How should I fill the gap between the two mindsets?

Raghu shares an analogy ‘Don’t sell medium temperature coffee to 2 people where one likes hot coffee and the other likes cold coffee.’ You will have to create two different communication and digital marketing plans with different content that attracts both mindsets.

Sathya, from Chennai asks how can digital marketing can help the HR industry? Raghu says tools are indispensable for digital marketing. Hence, constantly look for tools that meet your needs.

Content Source: iKeva